More than 8.000 products tested
More than 35.000 interviews each year
More than 100 international clients
We are an international market research consulting firm specialized in sensory analysis and product strategy for the food and beverage industry.-
We benefit from our SensoExpertLab, a trained panel based on SensorySpectrum™ methodology.-
We help to create unique sensory experiences that change consumer buying behaviors and improve the perception of a brand.-
It’s nothing new that consumers are increasingly looking for healthy foods that improve their quality of life. This is a trend that also applies to snack foods...
When we discuss healthy ready meals, we cannot refer to a single type of consumer. In fact, four factors guide the trends around this type of product: healthier...
The notion that human beings eat with the eyes is nothing new. However, it is a one-sided affirmation. Actually we eat using all the senses. And all this is more than evident when we think about the sensory effect that pastries and biscuits exert on the consumer. The experts in sensory analysis are the people who study all this. Here we give you an overview.