More than 8.000 products tested


More than 35.000 interviews each year


More than 100 international clients

  • We are an international market research consulting firm specialized in sensory analysis and product strategy for the food and beverage industry.-
  • We benefit from our SensoExpertLab, a trained panel based on SensorySpectrum™ methodology.-
  • We help to create unique sensory experiences that change consumer buying behaviors and improve the perception of a brand.-

Lasts posts

The sensory effect of pastries and biscuits on the consumer

The notion that human beings eat with the eyes is nothing new. However, it is a one-sided affirmation. Actually we eat using all the senses. And all this is more than evident when we think about the sensory effect that pastries and biscuits exert on the consumer. The experts in sensory analysis are the people who study all this. Here we give you an overview.

Five hot drinks that will astound your senses

Coffee, hot chocolate, tea and other infusions are the hot drinks we usually think about when it comes to beating the cold. But the local customs of some...

Food trends in 2017 and 2018: from barbecue sauce to vegan pizzas

The year 2017 has seen an abundance of innovative proposals in the food and beverage sector: ideas, projects and actions aimed at improving the quality of products,...