Consumer behavior


World Sensory Bite – Soups

Posted on 22 October, 2018

Soup is one of the oldest foods in the world. […](Read More...)


Healthier products with less sugar on the Italian market

Posted on 23 July, 2018

The 2017 Bloomberg Global Health Index ranked Italy as the […](Read More...)


Healthy cooking and ready meals, a combination to satisfy the consumer

Posted on 20 March, 2018

When we discuss healthy ready meals, we cannot refer to a single type of consumer. In fact, four factors guide the trends around this type of product: healthier food in terms of its nutritional properties, clean label, preparations with hedonic or “whimsical” elements, and less invasive production processes. Healthy ready meals for everyone One of the average consumer’s biggest concerns at the moment is that there is not a sufficiently ...

Read More


What you mustn’t leave out of your marketing plan for 2018?

Posted on 21 November, 2017

The marketing plan is a basic tool used by all companies to communicate the message, the values and the essence of their product through the various channels, in order to attract new buyers and increase sales. In the case of the food and beverage industry, the marketing plan must include a detailed strategy that focuses on the end-use customers, the consumers. It is essential to know what flavours they like, what sensations they are looking ...

Read More


Sustainable coffee: biodegradable and edible capsules are here

Posted on 15 November, 2017

  The pleasure of drinking coffee has remained intact over […](Read More...)


Clean label, the food industry’s commitment for 2018

Posted on 8 November, 2017

  Taking a look at the label on any food […](Read More...)


From the edible landscape to the glass: vegetables drinks, yogurts and ice creams

Posted on 24 October, 2017

  Soya, coconut, oats, almonds and even rice. The market for  vegetables drinks has expanded beyond fruits and vegetables to include legumes and nuts in the last few years. This trend has been driven by the rise in popularity of veganism and healthy food, as well as increased lactose intolerance. In particular, it has opened up a wide range of possible innovations in the sector as regards the development of new healthy products adapted ...

Read More


Five o’clock cheese tea is here

Posted on 11 October, 2017

It is estimated that 90% of China’s population is lactose […](Read More...)


Placing the accent on the sensoriality can lead to a quick sale

Posted on 20 July, 2017

Can the sensoriality change the consumers’ purchase intention? According with […](Read More...)


There’s no such thing as the perfect sauce, just perfect sauces

Posted on 18 April, 2017

There's no such thing as a good or a bad tomato sauce. There are just different types of pasta sauce that fit different types of people. This conclusion, reached by Howard Moskowitz in the 1980s, revolutionised food science with the concept of the sensory clustering of markets. At Sensory Value, we work in this field.

Read More