Food and drinks market


What you mustn’t leave out of your marketing plan for 2018?

Posted on 21 November, 2017

The marketing plan is a basic tool used by all companies to communicate the message, the values and the essence of their product through the various channels, in order to attract new buyers and increase sales. In the case of the food and beverage industry, the marketing plan must include a detailed strategy that focuses on the end-use customers, the consumers. It is essential to know what flavours they like, what sensations they are looking ...

Read More


Sustainable coffee: biodegradable and edible capsules are here

Posted on 15 November, 2017

  The pleasure of drinking coffee has remained intact over […](Read More...)


Clean label, the food industry’s commitment for 2018

Posted on 8 November, 2017

  Taking a look at the label on any food […](Read More...)


From the edible landscape to the glass: vegetables drinks, yogurts and ice creams

Posted on 24 October, 2017

  Soya, coconut, oats, almonds and even rice. The market for  vegetables drinks has expanded beyond fruits and vegetables to include legumes and nuts in the last few years. This trend has been driven by the rise in popularity of veganism and healthy food, as well as increased lactose intolerance. In particular, it has opened up a wide range of possible innovations in the sector as regards the development of new healthy products adapted ...

Read More


How will water be sold in the supermarkets of the future?

Posted on 18 October, 2017

Billions of bottles of mineral, spring or just drinking water […](Read More...)


Five o’clock cheese tea is here

Posted on 11 October, 2017

It is estimated that 90% of China’s population is lactose […](Read More...)


Four ideas for innovating with food that we picked up at the World Food Innovation Awards 2017

Posted on 27 September, 2017

Over 265 food and beverage products competed at the World […](Read More...)


Cold brew coffee proudly takes its place on the podium of top drinks

Posted on 8 August, 2017

The “cold brew” method, the cold infusion of coffee beans, […](Read More...)


Barbecue in the USA: the hottest flavour trend in summer 2017

Posted on 19 July, 2017

Lovers of grilled meat, chicken wings, spicy potatoes and hamburgers are in luck. According to what we have read in Food Business News, this summer the products with fresh organoleptic notes yield the main role to anything that reminds us of a family barbecue, with flavours reminiscent of what is cooked on a grill.(Read More...)


A taste of food and beverage innovation in 2017

Posted on 1 April, 2017

One of the main drivers when purchasing a product is taste. That is why, every year, experts from all over the world try and get ahead of consumers and define taste trends, so food retail experts can take note. So what are the tastes dominating our shopping baskets in 2017?

Read More