Product Concept Test and Concept Product Test


Sensory Value’s Product Concept Test and Concept Product Test help clients to understand the performance of a certain concept and product, and more importantly, whether there is a good fit between the product and the concept, or vice versa.

Based on main objective of the research, Sensory Value recommends which methodology best fits our client’s needs.. If concept validation is a priority, then the Concept Product Test will be carried out. On the other hand, if product validation is the main focus, then the Product Concept Test will be performed.

If the product does not address the intended concept, this methodology will help us determine what elements need to be improved about the concept or the product so the two aspects are better aligned.


Would you like to learn more about Sensory Value's Concept Product Test? Ask us