The marketing plan is a basic tool used by all companies to communicate the message, the values and the essence of their product through the various channels, in order to attract new buyers and increase sales. In the case of the food and beverage industry, the marketing plan must include a detailed strategy that focuses on the end-use customers, the consumers. It is essential to know what flavours they like, what sensations they are looking ...
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Who hasn’t heard of virtual reality? Thanks to the advances in technology it has now become a familiar concept to everyone, including the youngest. For example, in Sweden, McDonald’s has even invited children to turn the children’s menu box into a pair of Happy Goggles, a virtual reality viewer. In market research, the field that concerns us, virtual reality is also here to stay.