Consumer behavior


Healthier products with less sugar on the Italian market

Pubblicato in data 23 luglio, 2018

The 2017 Bloomberg Global Health Index ranked Italy as the […](Leggi...)


Cucina salutare e piatti pronti, l’unione per soddisfare il consumatore

Pubblicato in data 26 marzo, 2018

Quelle che prima altro non erano che azioni domestiche e banali le trasformiamo oggi in esperienze uniche. In un mondo in cui, almeno per la maggior parte di noi, mangiare non è più un problema assillante, la cucina tecno-emozionale si prefigge lo scopo di sorprendere. E ci riesce. Andando oltre il sapore e la nutrizione, ma senza trascurare né l’uno né l’altra. Piatti pronti salutari per tutti Attualmente una delle principali ...

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What you mustn’t leave out of your marketing plan for 2018?

Pubblicato in data 21 novembre, 2017

The marketing plan is a basic tool used by all companies to communicate the message, the values and the essence of their product through the various channels, in order to attract new buyers and increase sales. In the case of the food and beverage industry, the marketing plan must include a detailed strategy that focuses on the end-use customers, the consumers. It is essential to know what flavours they like, what sensations they are looking ...

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Sustainable coffee: biodegradable and edible capsules are here

Pubblicato in data 15 novembre, 2017

  The pleasure of drinking coffee has remained intact over […](Leggi...)


Clean label, the food industry’s commitment for 2018

Pubblicato in data 8 novembre, 2017

  Taking a look at the label on any food […](Leggi...)


From the edible landscape to the glass: vegetables drinks, yogurts and ice creams

Pubblicato in data 24 ottobre, 2017

  Soya, coconut, oats, almonds and even rice. The market for  vegetables drinks has expanded beyond fruits and vegetables to include legumes and nuts in the last few years. This trend has been driven by the rise in popularity of veganism and healthy food, as well as increased lactose intolerance. In particular, it has opened up a wide range of possible innovations in the sector as regards the development of new healthy products adapted ...

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Five o’clock cheese tea is here

Pubblicato in data 11 ottobre, 2017

It is estimated that 90% of China’s population is lactose […](Leggi...)


Placing the accent on the sensoriality can lead to a quick sale

Pubblicato in data 20 luglio, 2017

Can the sensoriality change the consumers’ purchase intention? According with […](Leggi...)


There’s no such thing as the perfect sauce, just perfect sauces

Pubblicato in data 18 aprile, 2017

There's no such thing as a good or a bad tomato sauce. There are just different types of pasta sauce that fit different types of people. This conclusion, reached by Howard Moskowitz in the 1980s, revolutionised food science with the concept of the sensory clustering of markets. At Sensory Value, we work in this field.

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