{"id":1226,"date":"2017-02-22T13:34:30","date_gmt":"2017-02-22T13:34:30","guid":{"rendered":"http:\/\/www.sensoryvalue.com\/consultoria-estrategica\/"},"modified":"2017-05-08T14:42:56","modified_gmt":"2017-05-08T14:42:56","slug":"strategic-consultancy","status":"publish","type":"page","link":"https:\/\/www.sensoryvalue.com\/en\/strategic-consultancy\/","title":{"rendered":"Strategic Consultancy"},"content":{"rendered":"
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At Sensory Value, our mission is to identify the Sensory Assets<\/a>\u00a0– the sensoriality – of our client\u2019s food and beverage products<\/a> in order to optimize and transform them into competitive advantages that add value<\/strong> to their business.<\/p>\n We design product strategies based on sensory attributes, <\/strong>which are extremely important for achieving the right sensations in order to create consumer preferences. <\/strong>We collaborate proactively with our clients to help them to take decisions aimed at developing, innovating, and improving products through sensory management.<\/p>\n What works for a company may not work for another one, even if they both operate in the food industry. Marketing and Market Research use methodologies for analysis, but a standard method may not provide the information that is needed to define the winning product strategy for a brand.<\/p>\nWe are sensory consultants of products<\/h3>\n