{"id":1231,"date":"2017-02-23T11:57:21","date_gmt":"2017-02-23T11:57:21","guid":{"rendered":"http:\/\/www.sensoryvalue.com\/strategic-consultancy\/sensory-assets\/"},"modified":"2017-06-27T13:04:48","modified_gmt":"2017-06-27T11:04:48","slug":"sensory-assets","status":"publish","type":"page","link":"https:\/\/www.sensoryvalue.com\/en\/strategic-consultancy\/sensory-assets\/","title":{"rendered":"Sensory Assets"},"content":{"rendered":"<div class='clearfix'>\n<div class='half'>\n<p>What we feel when we taste\u00a0a food or beverage product has a more powerful effect on our mind than any marketing message.<\/p>\n<p>An increasingly number of major brands understands the importance of using their Sensory Assets. These companies rely on the support of specialists to <strong>discover opportunities based on the sensoriality<\/strong> and <strong>to manage these sensory attributes in an optimal manner<\/strong> so they can get superior products.<\/p>\n<h3 style=\"color: #da007f;\">What does a brand taste like?<\/h3>\n<div class=\"destacado_sensoryAssets\">\n<p><strong>Sensory Assets <\/strong>are the <strong>sensory properties<\/strong> that explain the preferences for a certain product and that lead to powerful differentiation strategies.<\/p>\n<p>In fact, the main driver as to why a consumer prefers and is loyal to a product is the <strong>organoleptic perception<\/strong>, a multi-sensory impression that goes beyond how products taste. This is where the aroma, texture, appearance and other characteristics that are difficult to describe by someone without <a href=\"http:\/\/www.sensoryvalue.com\/en\/sensory-analysis\/\">specific training come into play<\/a>.<\/p>\n<p>At Sensory Value we deal with any type of foods and beverages and we identify their Sensory Assets. This allows us to <strong>translate and interpret sensations<\/strong>, and to help our clients to develop products that produce sensory experiences by which consumers prefer those alternatives over the competition.<\/p>\n<\/div>\n<\/div>\n<div class='half last'>\n<p><a href=\"http:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/02\/SENSORYVALUE109-1-e1490697837667.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1069 size-full\" src=\"http:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/02\/SENSORYVALUE109-1-e1490697905816.jpg\" width=\"4093\" height=\"3840\" srcset=\"https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/02\/SENSORYVALUE109-1-e1490697905816.jpg 1151w, https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/02\/SENSORYVALUE109-1-e1490697905816-300x281.jpg 300w, https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/02\/SENSORYVALUE109-1-e1490697905816-768x721.jpg 768w, https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/02\/SENSORYVALUE109-1-e1490697905816-1024x961.jpg 1024w\" sizes=\"auto, (max-width: 4093px) 100vw, 4093px\" \/><\/a><\/p>\n<\/div>\n<\/div>\n<hr\/>\n<p style=\"text-align: center;\"><strong><span class='lead'>We transform sensoriality into value for a product.<\/span><\/strong><\/p>\n<hr\/>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":1226,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1231","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sensoryvalue.com\/en\/wp-json\/wp\/v2\/pages\/1231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sensoryvalue.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sensoryvalue.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sensoryvalue.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sensoryvalue.com\/en\/wp-json\/wp\/v2\/comments?post=1231"}],"version-history":[{"count":8,"href":"https:\/\/www.sensoryvalue.com\/en\/wp-json\/wp\/v2\/pages\/1231\/revisions"}],"predecessor-version":[{"id":2361,"href":"https:\/\/www.sensoryvalue.com\/en\/wp-json\/wp\/v2\/pages\/1231\/revisions\/2361"}],"up":[{"embeddable":true,"href":"https:\/\/www.sensoryvalue.com\/en\/wp-json\/wp\/v2\/pages\/1226"}],"wp:attachment":[{"href":"https:\/\/www.sensoryvalue.com\/en\/wp-json\/wp\/v2\/media?parent=1231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}