{"id":1267,"date":"2017-02-23T12:04:53","date_gmt":"2017-02-23T12:04:53","guid":{"rendered":"http:\/\/www.sensoryvalue.com\/market-research\/product-concept-test\/"},"modified":"2017-05-08T15:31:14","modified_gmt":"2017-05-08T15:31:14","slug":"product-concept-test","status":"publish","type":"page","link":"https:\/\/www.sensoryvalue.com\/en\/market-research\/product-concept-test\/","title":{"rendered":"Product Concept Test and Concept Product Test"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Sensory Value\u2019s <strong>Product Concept Test <\/strong>and <strong>Concept Product Test<\/strong> help clients to understand the performance of a certain concept and product, and more importantly, whether there is a good fit between the product and the concept, or vice versa.<\/p>\n<p>Based on main objective of the research, Sensory Value recommends which methodology best fits our client\u2019s needs.. If concept validation is a priority, then the Concept Product Test will be carried out. On the other hand, if product validation is the main focus, then the Product Concept Test will be performed.<\/p>\n<p>If the product does not address the intended concept, this methodology will help us <strong>determine what elements need to be improved about the concept or the product<\/strong> so the two aspects are better aligned.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1892\" src=\"http:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/02\/Sensory_Product_Test.png\" alt=\"\" width=\"1500\" height=\"600\" srcset=\"https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/02\/Sensory_Product_Test.png 1500w, https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/02\/Sensory_Product_Test-300x120.png 300w, https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/02\/Sensory_Product_Test-768x307.png 768w, https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/02\/Sensory_Product_Test-1024x410.png 1024w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Sensory Value\u2019s Product Concept Test and Concept Product Test help clients to understand the performance of a certain concept and product, and more importantly, whether there is a good fit between the product and the concept, or vice versa. Based on main objective of the research, Sensory Value recommends which methodology best fits our [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":1258,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-faq.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1267","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.sensoryvalue.com\/en\/market-research\/product-concept-test\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<script type=\"application\/ld+json\" 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09:22:12","updated":"2025-06-04 02:11:04","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.sensoryvalue.com\/en\/\" title=\"Inicio\">Inicio<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.sensoryvalue.com\/en\/market-research\/\" title=\"Market Research\">Market Research<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tProduct Concept Test and Concept Product Test\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Inicio","link":"https:\/\/www.sensoryvalue.com\/en\/"},{"label":"Market Research","link":"https:\/\/www.sensoryvalue.com\/en\/market-research\/"},{"label":"Product Concept Test and Concept Product 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