{"id":1274,"date":"2017-03-21T11:08:23","date_gmt":"2017-03-21T11:08:23","guid":{"rendered":"http:\/\/www.sensoryvalue.com\/market-research\/mix-value-test\/"},"modified":"2017-05-08T15:33:32","modified_gmt":"2017-05-08T15:33:32","slug":"mix-value-test","status":"publish","type":"page","link":"https:\/\/www.sensoryvalue.com\/en\/market-research\/mix-value-test\/","title":{"rendered":"Mix Value Test"},"content":{"rendered":"

 <\/p>\n

Sensory Value’s Mix Value Test<\/strong> is a methodology that makes it possible to understand how a product competes versus a competitor, either a manufacturer\u2019s brand or a private label.<\/p>\n

This methodology consists in quantifying the relative value of the product, brand, and price in order to determine the importance of each marketing mix element in the eyes of consumers. This test also helps to diagnose the strengths and weaknesses of a specific product proposal.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  Sensory Value’s Mix Value Test is a methodology that makes it possible to understand how a product competes versus a competitor, either a manufacturer\u2019s brand or a private label. This methodology consists in quantifying the relative value of the product, brand, and price in order to determine the importance of each marketing mix element […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":1258,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-faq.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1274","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\t