{"id":1646,"date":"2017-02-23T12:05:19","date_gmt":"2017-02-23T12:05:19","guid":{"rendered":"http:\/\/www.sensoryvalue.com\/etude-de-marche\/dual-approach\/"},"modified":"2017-05-10T14:58:36","modified_gmt":"2017-05-10T14:58:36","slug":"double-approche","status":"publish","type":"page","link":"https:\/\/www.sensoryvalue.com\/fr\/etude-de-marche\/double-approche\/","title":{"rendered":"Double approche"},"content":{"rendered":"<p>La <strong>double approche<\/strong> de Sensory Value consiste \u00e0 combiner les m\u00e9thodologies de <strong>test consommateur<\/strong> [hiperv\u00ednculo a 2.1] et d\u2019<a href=\"http:\/\/www.sensoryvalue.com\/fr\/analyse-sensorielle\/\"><strong>analyse sensorielle<\/strong><\/a>.<\/p>\n<p>Notre <strong>double approche<\/strong> offre \u00e0 nos clients de pr\u00e9cieuses informations sur <strong>les attributs sensoriels pr\u00e9f\u00e9r\u00e9s des consommateurs pour cr\u00e9er le produit id\u00e9al<\/strong> dans une cat\u00e9gorie d\u00e9termin\u00e9e du secteur de l\u2019alimentation et des boissons. En combinant ces deux m\u00e9thodologies, nos consultants en strat\u00e9gie produit peuvent interpr\u00e9ter les perceptions des consommateurs\u00a0; des outils tr\u00e8s utiles dans les services marketing et R&amp;D.<\/p>\n<p>L\u2019expertise de l\u2019\u00e9quipe de Sensory Value combin\u00e9e \u00e0 ces deux m\u00e9thodologies nous permet de donner une interpr\u00e9tation fiable de l\u2019acceptation des consommateurs afin d\u2019apporter une valeur ajout\u00e9e \u00e0 nos clients. Nous avons de nombreuses <a href=\"http:\/\/www.sensoryvalue.com\/fr\/conseil-en-strategie\/etudes-de-cas\/\">success-stories<\/a>\u00a0qui le confirment.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2029\" src=\"http:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/02\/Dual_Approach_1500x600_2.0.jpg\" alt=\"\" width=\"1500\" height=\"600\" srcset=\"https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/02\/Dual_Approach_1500x600_2.0.jpg 1500w, https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/02\/Dual_Approach_1500x600_2.0-300x120.jpg 300w, https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/02\/Dual_Approach_1500x600_2.0-768x307.jpg 768w, https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/02\/Dual_Approach_1500x600_2.0-1024x410.jpg 1024w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La double approche de Sensory Value consiste \u00e0 combiner les m\u00e9thodologies de test consommateur [hiperv\u00ednculo a 2.1] et d\u2019analyse sensorielle. Notre double approche offre \u00e0 nos clients de pr\u00e9cieuses informations sur les attributs sensoriels pr\u00e9f\u00e9r\u00e9s des consommateurs pour cr\u00e9er le produit id\u00e9al dans une cat\u00e9gorie d\u00e9termin\u00e9e du secteur de l\u2019alimentation et des boissons. En combinant [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":1439,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-faq.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1646","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sensoryvalue.com\/fr\/wp-json\/wp\/v2\/pages\/1646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sensoryvalue.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sensoryvalue.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sensoryvalue.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sensoryvalue.com\/fr\/wp-json\/wp\/v2\/comments?post=1646"}],"version-history":[{"count":5,"href":"https:\/\/www.sensoryvalue.com\/fr\/wp-json\/wp\/v2\/pages\/1646\/revisions"}],"predecessor-version":[{"id":2168,"href":"https:\/\/www.sensoryvalue.com\/fr\/wp-json\/wp\/v2\/pages\/1646\/revisions\/2168"}],"up":[{"embeddable":true,"href":"https:\/\/www.sensoryvalue.com\/fr\/wp-json\/wp\/v2\/pages\/1439"}],"wp:attachment":[{"href":"https:\/\/www.sensoryvalue.com\/fr\/wp-json\/wp\/v2\/media?parent=1646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}