{"id":1649,"date":"2017-03-21T11:08:23","date_gmt":"2017-03-21T11:08:23","guid":{"rendered":"http:\/\/www.sensoryvalue.com\/etude-de-marche\/mix-value-test\/"},"modified":"2017-05-10T14:59:42","modified_gmt":"2017-05-10T14:59:42","slug":"mix-value-test","status":"publish","type":"page","link":"https:\/\/www.sensoryvalue.com\/fr\/etude-de-marche\/mix-value-test\/","title":{"rendered":"Mix Value Test"},"content":{"rendered":"<p>Le <strong>Mix Value Test<\/strong> de Sensory Value est une m\u00e9thodologie permettant de comprendre la comp\u00e9titivit\u00e9 d\u2019un produit par rapport \u00e0 un concurrent, que ce soit une marque de fabricant ou de distributeur.<\/p>\n<p>La m\u00e9thodologie consiste \u00e0 quantifier la valeur relative des propri\u00e9t\u00e9s organoleptiques du produit, de la marque et du prix pour d\u00e9terminer l\u2019importance de chacun de ces \u00e9l\u00e9ments du marketing mix aux yeux du consommateur. Ce test permet \u00e9galement de d\u00e9tecter les forces et les faiblesses d\u2019une offre de produit d\u00e9termin\u00e9e.<\/p>\n<p><a href=\"http:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/03\/Mix_Value_Test.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1530\" src=\"http:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/03\/Mix_Value_Test.jpg\" alt=\"\" width=\"5000\" height=\"2000\" srcset=\"https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/03\/Mix_Value_Test.jpg 1920w, https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/03\/Mix_Value_Test-300x120.jpg 300w, https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/03\/Mix_Value_Test-768x307.jpg 768w, https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/03\/Mix_Value_Test-1024x410.jpg 1024w\" sizes=\"auto, (max-width: 5000px) 100vw, 5000px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Mix Value Test de Sensory Value est une m\u00e9thodologie permettant de comprendre la comp\u00e9titivit\u00e9 d\u2019un produit par rapport \u00e0 un concurrent, que ce soit une marque de fabricant ou de distributeur. La m\u00e9thodologie consiste \u00e0 quantifier la valeur relative des propri\u00e9t\u00e9s organoleptiques du produit, de la marque et du prix pour d\u00e9terminer l\u2019importance de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":1439,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-faq.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1649","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sensoryvalue.com\/fr\/wp-json\/wp\/v2\/pages\/1649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sensoryvalue.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sensoryvalue.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sensoryvalue.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sensoryvalue.com\/fr\/wp-json\/wp\/v2\/comments?post=1649"}],"version-history":[{"count":2,"href":"https:\/\/www.sensoryvalue.com\/fr\/wp-json\/wp\/v2\/pages\/1649\/revisions"}],"predecessor-version":[{"id":2170,"href":"https:\/\/www.sensoryvalue.com\/fr\/wp-json\/wp\/v2\/pages\/1649\/revisions\/2170"}],"up":[{"embeddable":true,"href":"https:\/\/www.sensoryvalue.com\/fr\/wp-json\/wp\/v2\/pages\/1439"}],"wp:attachment":[{"href":"https:\/\/www.sensoryvalue.com\/fr\/wp-json\/wp\/v2\/media?parent=1649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}