{"id":1651,"date":"2017-02-23T12:04:53","date_gmt":"2017-02-23T12:04:53","guid":{"rendered":"http:\/\/www.sensoryvalue.com\/etude-de-marche\/product-concept-test\/"},"modified":"2017-05-10T14:58:50","modified_gmt":"2017-05-10T14:58:50","slug":"product-concept-test","status":"publish","type":"page","link":"https:\/\/www.sensoryvalue.com\/fr\/etude-de-marche\/product-concept-test\/","title":{"rendered":"Product Concept Test et Concept Product Test"},"content":{"rendered":"<p>Le <strong>Product Concept Test<\/strong> et le <strong>Concept Product Test<\/strong> de Sensory Value permettent \u00e0 nos clients de comprendre la performance d\u2019un concept et d\u2019un produit d\u00e9termin\u00e9s et, surtout, de savoir s\u2019il existe une bonne corr\u00e9lation entre produit et concept ou vice versa.<\/p>\n<p>Sensory Value recommande l\u2019une ou l\u2019autre m\u00e9thodologie en fonction de l\u2019objectif principal du client. Si la validation du concept est plus importante, nous r\u00e9aliserons le Concept Product Test. \u00c0 l\u2019inverse, si la validation du produit constitue l\u2019axe central, nous opterons pour le Product Concept Test.<\/p>\n<p>Si le produit ne tient pas la promesse de son concept, cette m\u00e9thodologie nous permettra de <strong>d\u00e9terminer les \u00e9l\u00e9ments du concept ou du produit \u00e0 am\u00e9liorer<\/strong> afin d\u2019augmenter leur ad\u00e9quation entre eux.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1892\" src=\"http:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/02\/Sensory_Product_Test.png\" alt=\"\" width=\"1500\" height=\"600\" srcset=\"https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/02\/Sensory_Product_Test.png 1500w, https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/02\/Sensory_Product_Test-300x120.png 300w, https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/02\/Sensory_Product_Test-768x307.png 768w, https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/02\/Sensory_Product_Test-1024x410.png 1024w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Product Concept Test et le Concept Product Test de Sensory Value permettent \u00e0 nos clients de comprendre la performance d\u2019un concept et d\u2019un produit d\u00e9termin\u00e9s et, surtout, de savoir s\u2019il existe une bonne corr\u00e9lation entre produit et concept ou vice versa. Sensory Value recommande l\u2019une ou l\u2019autre m\u00e9thodologie en fonction de l\u2019objectif principal du [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":1439,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-faq.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1651","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sensoryvalue.com\/fr\/wp-json\/wp\/v2\/pages\/1651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sensoryvalue.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sensoryvalue.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sensoryvalue.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sensoryvalue.com\/fr\/wp-json\/wp\/v2\/comments?post=1651"}],"version-history":[{"count":3,"href":"https:\/\/www.sensoryvalue.com\/fr\/wp-json\/wp\/v2\/pages\/1651\/revisions"}],"predecessor-version":[{"id":1896,"href":"https:\/\/www.sensoryvalue.com\/fr\/wp-json\/wp\/v2\/pages\/1651\/revisions\/1896"}],"up":[{"embeddable":true,"href":"https:\/\/www.sensoryvalue.com\/fr\/wp-json\/wp\/v2\/pages\/1439"}],"wp:attachment":[{"href":"https:\/\/www.sensoryvalue.com\/fr\/wp-json\/wp\/v2\/media?parent=1651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}