{"id":1630,"date":"2017-03-21T11:08:23","date_gmt":"2017-03-21T11:08:23","guid":{"rendered":"http:\/\/www.sensoryvalue.com\/ricerche-di-mercato\/mix-value-test\/"},"modified":"2017-04-24T12:00:59","modified_gmt":"2017-04-24T12:00:59","slug":"mix-value-test","status":"publish","type":"page","link":"https:\/\/www.sensoryvalue.com\/it\/metodologie\/mix-value-test\/","title":{"rendered":"Mix Value Test"},"content":{"rendered":"<p>Il <strong>Mix Value Test<\/strong> di Sensory Value \u00e8 una metodologia che consente di capire in che modo un prodotto compete con quello della concorrenza (marchio di fabbrica o di distribuzione).<\/p>\n<p>La metodologia prevede la quantificazione dell\u2019equazione di valore rispetto alle caratteristiche organolettiche del prodotto, del marchio e del prezzo in modo tale da stabilire l&#8217;importanza che riveste ciascuno di questi elementi di marketing mix per il consumatore. Inoltre, tale test consente di effettuare una diagnosi dei punti di forza e di debolezza di una data proposta di prodotto.<\/p>\n<p><a href=\"http:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/03\/Mix_Value_Test.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1530\" src=\"http:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/03\/Mix_Value_Test.jpg\" alt=\"\" width=\"5000\" height=\"2000\" srcset=\"https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/03\/Mix_Value_Test.jpg 1920w, https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/03\/Mix_Value_Test-300x120.jpg 300w, https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/03\/Mix_Value_Test-768x307.jpg 768w, https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/03\/Mix_Value_Test-1024x410.jpg 1024w\" sizes=\"auto, (max-width: 5000px) 100vw, 5000px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il Mix Value Test di Sensory Value \u00e8 una metodologia che consente di capire in che modo un prodotto compete con quello della concorrenza (marchio di fabbrica o di distribuzione). La metodologia prevede la quantificazione dell\u2019equazione di valore rispetto alle caratteristiche organolettiche del prodotto, del marchio e del prezzo in modo tale da stabilire l&#8217;importanza [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":1487,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-faq.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1630","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.sensoryvalue.com\/it\/metodologie\/mix-value-test\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<script type=\"application\/ld+json\" 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09:22:13","updated":"2025-06-04 02:14:56","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.sensoryvalue.com\/it\/\" title=\"Inicio\">Inicio<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.sensoryvalue.com\/it\/metodologie\/\" title=\"Metodologie\">Metodologie<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tMix Value Test\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Inicio","link":"https:\/\/www.sensoryvalue.com\/it\/"},{"label":"Metodologie","link":"https:\/\/www.sensoryvalue.com\/it\/metodologie\/"},{"label":"Mix Value 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