{"id":1632,"date":"2017-02-23T12:04:53","date_gmt":"2017-02-23T12:04:53","guid":{"rendered":"http:\/\/www.sensoryvalue.com\/ricerche-di-mercato\/product-concept-test\/"},"modified":"2017-04-24T11:52:55","modified_gmt":"2017-04-24T11:52:55","slug":"product-concept-test","status":"publish","type":"page","link":"https:\/\/www.sensoryvalue.com\/it\/metodologie\/product-concept-test\/","title":{"rendered":"Product Concept Test e Concept Product Test"},"content":{"rendered":"<p>Sia il <strong>Product Concept Test<\/strong> che il <strong>Concept Product Test<\/strong> di Sensory Value consentono ai nostri clienti di capire quale sia la <em>performance<\/em> di un determinato concetto o prodotto, nonch\u00e9 &#8211; aspetto ancora pi\u00f9 importante &#8211; se esista una buona corrispondenza tra prodotto e concetto e viceversa.<\/p>\n<p>A seconda dell&#8217;obiettivo principale prefissato dal cliente, Sensory Value suggerisce la metodologia pi\u00f9 adatta. Se l&#8217;aspetto pi\u00f9 rilevante \u00e8 la valutazione del concetto, si eseguir\u00e0 il Concept Product Test. Se, invece, \u00e8 prioritaria la valutazione del prodotto si prediliger\u00e0 il Product Concept Test.<\/p>\n<p>Qualora il prodotto non fosse in linea con la promessa del concetto, tale metodologia aiuta a <strong>individuare gli elementi del concetto o del prodotto da migliorare<\/strong> per aumentare l&#8217;adeguatezza di entrambi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1892\" src=\"http:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/02\/Sensory_Product_Test.png\" alt=\"\" width=\"1500\" height=\"600\" srcset=\"https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/02\/Sensory_Product_Test.png 1500w, https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/02\/Sensory_Product_Test-300x120.png 300w, https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/02\/Sensory_Product_Test-768x307.png 768w, https:\/\/www.sensoryvalue.com\/wp-content\/uploads\/2017\/02\/Sensory_Product_Test-1024x410.png 1024w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sia il Product Concept Test che il Concept Product Test di Sensory Value consentono ai nostri clienti di capire quale sia la performance di un determinato concetto o prodotto, nonch\u00e9 &#8211; aspetto ancora pi\u00f9 importante &#8211; se esista una buona corrispondenza tra prodotto e concetto e viceversa. A seconda dell&#8217;obiettivo principale prefissato dal cliente, Sensory [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":1487,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-faq.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1632","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.sensoryvalue.com\/it\/metodologie\/product-concept-test\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<script type=\"application\/ld+json\" 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09:22:12","updated":"2025-06-04 02:11:04","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.sensoryvalue.com\/it\/\" title=\"Inicio\">Inicio<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.sensoryvalue.com\/it\/metodologie\/\" title=\"Metodologie\">Metodologie<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tProduct Concept Test e Concept Product Test\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Inicio","link":"https:\/\/www.sensoryvalue.com\/it\/"},{"label":"Metodologie","link":"https:\/\/www.sensoryvalue.com\/it\/metodologie\/"},{"label":"Product Concept Test e Concept Product 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