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Win consumers with taste and flavor
by Joan Abante, CEO Sensory Value Humans feel pleasure when we eat something we like. This feeling is the result of many years of evolution. Due to the potential...
Emotionalize the product
by Joan Abante, CEO Sensory Value Up now, food brands have mainly relied on their emotional values and, to a lesser extent, on the functional or rational aspects...
The sensory power of chocolate
Chocolate may well be one of the most popular foods in the world. This has a lot to do not only with its taste but also its effects on the body. It no longer...