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More than 9.000 products tested

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More than 35.000 interviews each year

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More than 100 international clients

  • We are an international market research consulting firm specialized in sensory analysis and product strategy for the food and beverage industry.-
  • We benefit from our SensoExpertLab, a trained panel based on SensorySpectrum™ methodology.-
  • We help to create unique sensory experiences that change consumer buying behaviors and improve the perception of a brand.-

Lasts posts

Win consumers with taste and flavor

by Joan Abante, CEO Sensory Value Humans feel pleasure when we eat something we like. This feeling is the result of many years of evolution. Due to the potential...

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Emotionalize the product

by Joan Abante, CEO Sensory Value Up now, food brands have mainly relied on their emotional values and, to a lesser extent, on the functional or rational aspects...

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The sensory power of chocolate

Chocolate may well be one of the most popular foods in the world. This has a lot to do not only with its taste but also its effects on the body. It no longer...

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