Market Research
What you mustn’t leave out of your marketing plan for 2018?
The marketing plan is a basic tool used by all companies to communicate the message, the values and the essence of their product through the various channels, in order to attract new buyers and increase sales. In the case of the food and beverage industry, the marketing plan must include a detailed strategy that focuses on the end-use customers, the consumers. It is essential to know what flavours they like, what sensations they are looking ...
Using artificial intelligence to get a recipe from looking at a photo
Have you ever wanted to know how to prepare a dish just using photos you’ve seen on Instagram or Pinterest? Have you just seen some delicious-looking chocolate chip cookies on the Internet and you now want to know the ingredients you’ll need and the main steps to make them? This is now possible thanks to an experimental artificial intelligence project called Pic2Recipe.
Virtual Reality: Are we watching the future of market research?
Who hasn’t heard of virtual reality? Thanks to the advances in technology it has now become a familiar concept to everyone, including the youngest. For example, in Sweden, McDonald’s has even invited children to turn the children’s menu box into a pair of Happy Goggles, a virtual reality viewer. In market research, the field that concerns us, virtual reality is also here to stay.