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Win consumers with taste and flavor
by Joan Abante, CEO Sensory Value Humans feel pleasure when we eat something we like. This feeling is the result of many years of evolution. Due to the potential scarcity of food, humans used to protect themselves by generating this positive emotion and creating the mood to eat more and more food they liked.Nowadays, we do not need to eat a lot for lunch because we know we will have the opportunity to eat again later for dinner. But we ...
Emotionalize the product
by Joan Abante, CEO Sensory Value Up now, food brands have mainly relied on their emotional values and, to a lesser extent, on the functional or rational aspects of their products. For example, both Ferrero Rocher and Nespresso have used aspirational emotional elements and other brands like Kellogg’s and Häagen-Dazs have used functional benefits, such as “no added sugars” or “best quality”, when advertising their products.Howev...
The sensory power of chocolate
Chocolate may well be one of the most popular foods in the world. This has a lot to do not only with its taste but also its effects on the body. It no longer surprises anyone to hear that the brain interprets drinking chocolate in the same way as it does practicing sex. However, today we are not going to talk about either. Today we are going to look at the sensory power of chocolate, i.e. how it intoxicates at least four of the five senses. The ...
8 tendances en boissons fraîches avec des goûts qui vont surprendre vos sens
Plus de 50 % des consommateurs du monde entier préfèrent les boissons saines avec une faible teneur en sucre. Les boissons carbonatées perdent des parts de marché en faveur entre autres des cocktails sans alcool, des smoothies et de l’eau minérale aromatisée. 1.- Revenir aux boissons aux goûts plus traditionnels L’une des tendances rafraîchissantes et présentant des avantages pour la santé met le point de mire sur l’eau ...
Les différentes façons de boire du lait et des milk-shakes dans le monde
L’être humain est le seul animal qui continue à boire […](En savoir plus...)
La bière de lait, bientôt une réalité ?
Dans l’industrie alimentaire, les besoins en innovation conduisent à mener […](En savoir plus...)
Voici 3 restaurants français qui misent sur l’expérience des clients et sur la sensorialité
La cuisine française a cédé sa première place sur le […](En savoir plus...)
Les effets du café sur vos sens
Une tasse de café le matin nous donne de l’énergie […](En savoir plus...)
The sensory effect of pastries and biscuits on the consumer
The notion that human beings eat with the eyes is nothing new. However, it is a one-sided affirmation. Actually we eat using all the senses. And all this is more than evident when we think about the sensory effect that pastries and biscuits exert on the consumer. The experts in sensory analysis are the people who study all this. Here we give you an overview.
A biscuit made using artificial intelligence?
It had to be Google. No one else would have […](En savoir plus...)