Win consumers with taste and flavor
by Joan Abante, CEO Sensory Value Humans feel pleasure when we eat something we like. This feeling is the result of many years of evolution. Due to the potential scarcity of food, humans used to protect themselves by generating this positive emotion and creating the mood to eat more and more food they liked.Nowadays, we do not need to eat a lot for lunch because we know we will have the opportunity to eat again later for dinner. But we ...
Emotionalize the product
by Joan Abante, CEO Sensory Value Up now, food brands have mainly relied on their emotional values and, to a lesser extent, on the functional or rational aspects of their products. For example, both Ferrero Rocher and Nespresso have used aspirational emotional elements and other brands like Kellogg’s and Häagen-Dazs have used functional benefits, such as “no added sugars” or “best quality”, when advertising their products.Howev...
The 10 essential cereals in your life
Cereals are one of the main ingredients of the Mediterranean […](Leggi...)
The sensory power of chocolate
Chocolate may well be one of the most popular foods in the world. This has a lot to do not only with its taste but also its effects on the body. It no longer surprises anyone to hear that the brain interprets drinking chocolate in the same way as it does practicing sex. However, today we are not going to talk about either. Today we are going to look at the sensory power of chocolate, i.e. how it intoxicates at least four of the five senses. The ...
3D innovation in pasta and sauces
3D innovation has also reached the world of gastronomy. This […](Leggi...)
Healthier products with less sugar on the Italian market
The 2017 Bloomberg Global Health Index ranked Italy as the […](Leggi...)
Trends in alcoholic beverages
The recovery of the economy and an increasingly informed and demanding society are transforming the alcoholic beverages sector. In view of the fact that all the markets are evolving constantly, today we are going to look at this year’s trends in alcoholic beverages. The evolution of the alcoholic beverages sector The turn for the better in the economy can be appreciated in society in different ways. One of them is the growth of tourism that ...