Win consumers with taste and flavor
by Joan Abante, CEO Sensory Value Humans feel pleasure when we eat something we like. This feeling is the result of many years of evolution. Due to the potential scarcity of food, humans used to protect themselves by generating this positive emotion and creating the mood to eat more and more food they liked. Nowadays, we do not need to eat a lot for lunch because we know we will have the opportunity to eat again later for dinner. But we ...
Emotionalize the product
by Joan Abante, CEO Sensory Value Up now, food brands have mainly relied on their emotional values and, to a lesser extent, on the functional or rational aspects of their products. For example, both Ferrero Rocher and Nespresso have used aspirational emotional elements and other brands like Kellogg’s and Häagen-Dazs have used functional benefits, such as “no added sugars” or “best quality”, when advertising their products. Howev...
The 10 essential cereals in your life
Cereals are one of the main ingredients of the Mediterranean diet. There is a wide variety of this kind of food. There are many types of cereals and we can consume them in different states. Wheat, maize, barley, rice, oats... All of them are foods we eat in different ways every day. Cereals are one of the most consumed products in the world. And they are the main source of sustenance of a large part of the world’s population. We ...
World Sensory Bite – Soups
Soup is one of the oldest foods in the world. It is present in all cultures and we can find it made with the most varied ingredients. Full of benefits for the organism, it is consumed in many countries at any time of the day. Do you want to discover the different types? Read on! Why is soup so popular? Soup has always been present in history. It was consumed in ancient times by the warriors of Sparta, who ate it before going into battle. It ...
Interesting facts about beer
Beer, in its many versions, is one of the most popular drinks together with tea and coffee. Its characteristic bitter taste accompanies all sorts of moments everywhere in the world. Have you tried all the different styles? Interesting facts about beer Beer was invented in Iran about 7,500 years ago. To be precise, traces have been found in the ceramics excavated at Godin Tepe. It is thought that its inventors were the farmers of Egypt and ...
The sensory power of chocolate
Chocolate may well be one of the most popular foods in the world. This has a lot to do not only with its taste but also its effects on the body. It no longer surprises anyone to hear that the brain interprets drinking chocolate in the same way as it does practicing sex. However, today we are not going to talk about either. Today we are going to look at the sensory power of chocolate, i.e. how it intoxicates at least four of the five senses. The ...
3D innovation in pasta and sauces
3D innovation has also reached the world of gastronomy. This culinary technique enables us to create customized food on demand. Vegetables, meat, fish, fruit, pasta and sauces made with a 3D printer: it may sound like science fiction but this is the future of the kitchens in restaurants all over the world. The controlled production of digital food is unparalleled. Chefs often tend to change a whole recipe to innovate and create a new dish, ...
Healthier products with less sugar on the Italian market
The 2017 Bloomberg Global Health Index ranked Italy as the healthiest country in the world in 2017. The study was conducted on 163 countries. Italians pay much more attention to food than in the past. They are more aware of the need to take care of their health and they do take care of what they eat. But what are the healthiest products with less sugar on the Italian market? Consumption of healthier products According to a 2017 report issued ...
Trends in alcoholic beverages
The recovery of the economy and an increasingly informed and demanding society are transforming the alcoholic beverages sector. In view of the fact that all the markets are evolving constantly, today we are going to look at this year’s trends in alcoholic beverages. The evolution of the alcoholic beverages sector The turn for the better in the economy can be appreciated in society in different ways. One of them is the growth of tourism that ...
Food trends in summer 2018
The summer food trends of 2018 have been influenced by a new kind of lifestyle that aims to be healthier. This consumer attitude has consolidated itself over the last decade. In the summer, it finds one of its main justifications in the change of scenario and clothing. Food with a scientific basis: plant-based meat Meat made from plants is already served regularly in restaurants around the USA, and also in the home. There has been an 8.1 per ...