Consumer behavior
World Sensory Bite – Soups
Soup is one of the oldest foods in the world. It is present in all cultures and we can find it made with the most varied ingredients. Full of benefits for the organism, it is consumed in many countries at any time of the day. Do you want to discover the different types? Read on! Why is soup so popular? Soup has always been present in history. It was consumed in ancient times by the warriors of Sparta, who ate it before going into battle. It ...
Healthier products with less sugar on the Italian market
The 2017 Bloomberg Global Health Index ranked Italy as the healthiest country in the world in 2017. The study was conducted on 163 countries. Italians pay much more attention to food than in the past. They are more aware of the need to take care of their health and they do take care of what they eat. But what are the healthiest products with less sugar on the Italian market? Consumption of healthier products According to a 2017 report issued ...
Cuisine équilibrée et plats cuisinés, l’association idéale pour satisfaire les consommateurs
Lorsque l’on évoque les plats cuisinés équilibrés, il faut savoir qu’ils ne s’adressent pas à un seul type de consommateur. En fait, les tendances de ce type de produits sont articulées autour de quatre axes : des plats plus équilibrés pour ce qui est des caractéristiques nutritionnelles, des étiquettes claires, des préparations contenant des éléments « plaisir » et des processus de production moins invasifs. Des plats ...
What you mustn’t leave out of your marketing plan for 2018?
The marketing plan is a basic tool used by all companies to communicate the message, the values and the essence of their product through the various channels, in order to attract new buyers and increase sales. In the case of the food and beverage industry, the marketing plan must include a detailed strategy that focuses on the end-use customers, the consumers. It is essential to know what flavours they like, what sensations they are looking ...
Sustainable coffee: biodegradable and edible capsules are here
The pleasure of drinking coffee has remained intact over the centuries, but the ways of consuming it have changed completely. In recent decades, the traditional coffee machine has given way to others that simplify its preparation with a simple capsule that contains all the intense aroma and flavour of this treasured beverage. These small containers have found a place in homes and offices all over world, and with them the plastic and ...
Clean label, the food industry’s commitment for 2018
Taking a look at the label on any food product and finding more preservatives, sweeteners and chemical additives than natural ingredients is a reality that many consumers encounter every day when doing their shopping and that more and more companies are trying to change with clean label, which has gone from being a trend to a standard within the food industry. According to a study carried out by C+R Research, some 69% of consumers ...
From the edible landscape to the glass: vegetables drinks, yogurts and ice creams
Soya, coconut, oats, almonds and even rice. The market for vegetables drinks has expanded beyond fruits and vegetables to include legumes and nuts in the last few years. This trend has been driven by the rise in popularity of veganism and healthy food, as well as increased lactose intolerance. In particular, it has opened up a wide range of possible innovations in the sector as regards the development of new healthy products adapted ...
Five o’clock cheese tea is here
It is estimated that 90% of China’s population is lactose intolerant, so traditionally cheese has never been part of their diet. However, in recent years cheese imports into China have increased significantly. Why? Globalization and Instagram are partly to blame. First, China took to the pizza and now it has given in to cheese tea, two staples that a priori do not go together; nonetheless, people throng to the places where it is served. From ...
Placing the accent on the sensoriality can lead to a quick sale
Can the sensoriality change the consumers’ purchase intention? According with some conclusions of an American study recently published, it seems that yes. This week there’s an interesting story in PuroMarketing that explains how, according to a study published by Brigham Young University and the University of Washington, sensoriality has a direct impact on the speed of the consumer buying process. Thus, those who sell a product with all ...
There’s no such thing as the perfect sauce, just perfect sauces
There's no such thing as a good or a bad tomato sauce. There are just different types of pasta sauce that fit different types of people. This conclusion, reached by Howard Moskowitz in the 1980s, revolutionised food science with the concept of the sensory clustering of markets. At Sensory Value, we work in this field.