Media presence: what was written, and when
Fifteen pieces in the business and trade press of Italy and Spain, all of them published between 2017 and 2018. Here is what they said and where each one can be read.
If you are writing from a newsroom, the press contact is at the foot of the page.
Three stories, not fifteen
The fifteen pieces keep returning to three subjects, and they split evenly: five each. Each one is below, with what was said; the links are all together in the record.
Italian food, sold abroad
The Italian press came in through exports. Corriere della Sera used its food special to explain how sensory analysis helps promote Italian food abroad, and Il Sole 24 Ore told the story through the sensory assessors who do the measuring. La Repubblica and Distribuzione Moderna introduced the company.
The panel that judges →The relaunch of the company
In Spain the news was the relaunch. Crónica Global and the Diari de Terrassa broke it, Expansión looked at the growth outside Spain, and in La Vanguardia and Feedback Today the two co-founders, Joan Abante and Jordi Pongiluppi, went over where the company came from.
Where the company comes from →What sensory consultancy is
The third thread is the one still worth reading: what this is and what it is for. The Alimarket interview with the chief executive opens with the question that has not changed: how to make a product the favourite in its category. IPMark and Financial Food told it through sensory attributes; Food Retail and Cinco Días through market research.
How a product is measured →All fifteen, one by one
The 5 from Italy and the 10 from Spain in a single list, each with a way to read it: the original article where it is still online, or the PDF of the clipping where we host it ourselves.
- Corriere della Sera
- Italy · Read the article →
- La Repubblica
- Italy · Read the article →
- Il Sole 24 Ore
- Italy · Read the article →
- Distribuzione Moderna
- Italy · Read the article →
- Italia Oggi
- Italy · Open the PDF →
- Cinco Días
- Spain · Open the PDF →
- Expansión
- Spain · Print clipping, not available online
- La Vanguardia
- Spain · Print clipping, not available online
- Crónica Global · El Español
- Spain · Read the article →
- Alimarket
- Spain · Read the article →
- Food Retail
- Spain · Read the article →
- Feedback Today
- Spain · Read the article →
- Diari de Terrassa
- Spain · Open the PDF →
- IPMark
- Spain · Read the article →
- Financial Food
- Spain · Read the article →
Everything on this page was published in 2017 and 2018.
We would rather say it up front than leave it hidden in the name of a PDF. A clipping from back then proves the company was talked about; it does not prove what we measure now.
Who did the talking
If you are looking for someone to quote, it is Joan Abante, chief executive and co-founder. He gave the Alimarket and Feedback Today interviews, looked back over the company’s history in La Vanguardia alongside Jordi Pongiluppi — the other co-founder — and he is the one speaking in the corporate video.
Three of the fifteen pieces are interviews with the founders, and that is where the company’s own story is told. We do not retell it here.
Press contact
There is no press office: you write to the general inbox and whoever can answer you does. The phone is the Sant Cugat office line; the Rome number and both postal addresses are on the contact page.