Who we are


Sensory Value is the first and only product sensory consulting firm that focuses exclusively on the Food and Beverage markets on an international level.

The company was founded in 2000 with the aim of adding value to food industry companies in the management of the sensory attributes of their products. Sensory Value is the ally to facilitate the decision making to those responsible of Marketing, Market Research and Consumer Insights, among other professionals, in launching or product reformulation to guarantee their success in the market.

Thanks to the use of innovative methodologies, Sensory Value is able to define the optimal winning product. Market research, customer focus, specialization in the Food and Beverage industry and leadership make Sensory Value to be the food industry’s preferred partner for development and innovation of products.

Why Sensory Value?

We are driven by passion

We generate added value for our customers, for whom we develop ad hoc methodologies, combining product testing with sensory analysis. We put the five senses in our work and we feel the projects of our clients as if they were ours.

We are international

With headquarters in Sant Cugat (Barcelona, Spain) and offices in Italy, we are leaders in our field and we also form part of a partner network worldwide. We are members of ESOMAR World Research and AEDEMO.

Backed by over 100 clients

We have tested more than 9,000 products from all categories of the Food and Beverage industry. Our clients have been able to verify how our product strategy recommendations have reported a resounding success in the market to those companies that have trusted in Sensory Value.