Describing a product with the precision of a lab analysis
Sensory analysis detects, identifies and quantifies how we perceive a food through the senses: appearance, odour, body and flavour, put into numbers by a trained panel.
We have been doing it since 2000, for a single industry: food and beverage.
What is inside, liked or not
The description is objective and quantitative: every attribute receives a score regardless of whether the product is liked. That independence is what makes it useful. Liking tells you whether a product works, but not what in the product explains it, and to change a formula with any judgement you need the second.
How much it is liked, and by whom, is measured with consumers in Market research.
Four services, one scale
All share the same instrument and the same attribute language, so their results can be compared with each other and with previous years.
- SensoExpert LabWhat do we measure with? The instrument: an expert panel trained with the Sensory Spectrum™ methodology and dedicated exclusively to food and beverage.
- Sensory profilingWhat is my product like, and what has changed? The complete description, attribute by attribute and on an absolute scale. The quantitative descriptive analysis that everything else rests on.
- Discrimination testingDoes the difference show? When the question is not “what is it like” but “can anyone tell”. Triangle tests and discrimination trials for changes of formula, supplier or process.
- Sensory shelf lifeHow long does it stay the same product? Sensory shelf life and consistency across batches and plants: whether what arrives today is what was approved.
A trained panel is an instrument, and like any instrument it is calibrated and checked before anyone trusts what it says.
How it is selected, trained and verified session by session is set out in full on the panel page.
Measuring a product does not say if it is liked
It is the half you can act on. The other half is measured with consumers.
Need to measure a product?
Tell us the category and the decision in front of you. We tell you what it is measured with and what you will be able to claim with the result.