How can we use the Sensory Assets to get the Consumer Happiness?
What we feel when we taste a Food or Bev product has a more powerful effect on our mind that any Marketing message.
“Nothing is quite as refreshing as an ice-cold Coca Cola on a sweltering summer day,”
In Sensory Value we identify Sensory Assets, which lead to powerful differentiation strategies, and consequently add value to the Brand.
We analyze and identify the Sensory Assets of any type of food or beverage.
THIS ALLOWS US TO TRANSLATE AND EXPLAIN SENSATIONS.
We transform sensoriality into VALUE for our Clients.