Sensory Value’s Dual Approach consists of integrating methodologies, which in this case are the Product Test with Consumers and the Sensory Analysis.
Our Dual Approach provides clients with valuable information about the sensory characteristics that consumers prefer in order to create the ideal product for a certain food or beverage category. By cross-referencing the two methodologies, our strategic product consultants are able to interpret consumer perceptions, which are extremely useful for marketing and R&D departments.
The experience of the Sensory Value team combining these two methodologies allows us to provide a reliable interpretation of consumer acceptances, thus providing added value to our clients. We have a number of success stories that confirm this.