SensoConsumerTM consists in the statistical combination of results from the Sensory Analysis and the Product Test with Consumers. This allows us to quickly define, using statistical analysis, the key sensory attributes that drive consumer acceptance. With this information, then these products can be optimized.
The solutions provided by the SensoConsumerTM methodology are:
- Identify the best product(s) for a market, according to different types of consumers.
- Determining new opportunities to penetrate new segments.
- Improving existing products that are currently available on the market.