Win consumers with taste and flavor
by Joan Abante, CEO Sensory Value Humans feel pleasure when we eat something we like. This feeling is the result of many years of evolution. Due to the potential scarcity of food, humans used to protect themselves by generating this positive emotion and creating the mood to eat more and more food they liked.Nowadays, we do not need to eat a lot for lunch because we know we will have the opportunity to eat again later for dinner. But we ...
Emotionalize the product
by Joan Abante, CEO Sensory Value Up now, food brands have mainly relied on their emotional values and, to a lesser extent, on the functional or rational aspects of their products. For example, both Ferrero Rocher and Nespresso have used aspirational emotional elements and other brands like Kellogg’s and Häagen-Dazs have used functional benefits, such as “no added sugars” or “best quality”, when advertising their products.Howev...
The sensory power of chocolate
Chocolate may well be one of the most popular foods in the world. This has a lot to do not only with its taste but also its effects on the body. It no longer surprises anyone to hear that the brain interprets drinking chocolate in the same way as it does practicing sex. However, today we are not going to talk about either. Today we are going to look at the sensory power of chocolate, i.e. how it intoxicates at least four of the five senses. The ...
8 trends in flavoured soft drinks that will surprise your senses
More than 50% of consumers around the world prefer healthy, low-sugar soft drinks. Carbonated beverages are losing their market share in favour of other types of soft drinks such as non-alcoholic cocktails, smoothies and flavoured mineral water. 1.- Reviving soft drinks with more traditional flavours One of the most refreshing and healthy trends puts the spotlight on sparkling water. For the vast majority of consumers, a bubble-free soft drink ...
Different ways of drinking milk and milkshakes around the world
Humans are the only animals that continue to drink milk […](Read More...)
Milk beer: an imminent reality?
The demand for innovation in the food industry has led […](Read More...)
3 restaurants in France that focus on the consumer experience and sensoriality
French cuisine no longer occupies the highest position on the […](Read More...)
The sensory effect of pastries and biscuits on the consumer
The notion that human beings eat with the eyes is nothing new. However, it is a one-sided affirmation. Actually we eat using all the senses. And all this is more than evident when we think about the sensory effect that pastries and biscuits exert on the consumer. The experts in sensory analysis are the people who study all this. Here we give you an overview.
A biscuit made using artificial intelligence?
It had to be Google. No one else would have […](Read More...)
Four ingredients most used in of Italian pastries that will surprise your taste buds
When we think about Italian gastronomy, it is usually the […](Read More...)