The sensory effect of pastries and biscuits on the consumer
The notion that human beings eat with the eyes is nothing new. However, it is a one-sided affirmation. Actually we eat using all the senses. And all this is more than evident when we think about the sensory effect that pastries and biscuits exert on the consumer. The experts in sensory analysis are the people who study all this. Here we give you an overview.
A biscuit made using artificial intelligence?
It had to be Google. No one else would have thought of making a biscuit using artificial intelligence. One of the most powerful multinational companies, which uses complex algorithms that enable their search engines to think like people. Why wouldn’t they want to spend time making bakery products?
Four ingredients most used in of Italian pastries that will surprise your taste buds
When we think about Italian gastronomy, it is usually the delicious pasta dishes and the unbeatable pizzas that come to mind. Nevertheless, the country’s confectionery deserves praise too and should not be ignored. We present four ingredients of Italian pastries that you’ll wish you’d known about before.
The three most unusual food trends in 2018
The food trends that took off in 2017 will be consolidated in 2018. The general public prefers healthier, more ecological foods. In fact, there is a certain tendency to prefer vegetable to animal proteins. The possibility – more and more feasible – of manufacturing food in laboratories and using 3D printers is also in sight at the beginning of this new year. Exotic and novel foods that will be the trendsetters in 2018 Blue algae There ...
Five hot drinks that will astound your senses
Coffee, hot chocolate, tea and other infusions are the hot drinks we usually think about when it comes to beating the cold. But the local customs of some not-so-far-away countries offer much more. With or without alcohol, there are hot drinks that will undoubtedly astound your senses. Hot drinks in Europe 1. Grog: the pirate drink Not all attempts to ban alcohol had the same disastrous consequences as Prohibition. Back in 1740 one of the ...
World Sensory Bite – Chocolate
When most of us think of chocolate, our bodies react by preparing us for the enjoyment we get from it. And it’s not surprising! Did you know that, just as Prometheus was punished for bringing fire into the world, the feathered serpent Quetzalcoatl also lost his home for bringing us cocoa? And since then, ways of consuming chocolate to suit all tastes have been invented all over the world. Ways of consuming chocolate: colour therapy? The ...
Do you know what mamey is? Millennials still don’t, but they already want to try it.
With 2017 being the year of exotic topical fruits, as we commented in the Sensory Value blog at the beginning of the year, in 2018 we will encounter their flavours again in the upcoming product launches of the food industry. Mango and papaya have already found their place in the yogurt and ice cream markets, and now new flavours are arriving directly from Latin America, such as mamey sapote. Originally from Cuba, Mexico and Puerto Rico, the ...
Food trends in 2017 and 2018: from barbecue sauce to vegan pizzas
The year 2017 has seen an abundance of innovative proposals in the food and beverage sector: ideas, projects and actions aimed at improving the quality of products, making them more practical and, ultimately, more attractive to consumers, who are demanding more and more in terms of quality and sustainability. Some of the most innovative products have been presented on special occasions for the food sector, such as the World Food Innovation ...
Foods that have been a trending topic in 2017: Are they here to stay?
The year 2017 has brought us great sensory experiences in the form of food and beverages that, in just 12 months, have gone from being completely unknown to becoming a must in supermarkets and homes thanks to their taste and nutritional qualities, something that consumers increasingly take into account. Precisely, the British chain of supermarkets Waitrose has just published the ‘The Food and Drink Report’, whose goal is to review the ...
What you mustn’t leave out of your marketing plan for 2018?
The marketing plan is a basic tool used by all companies to communicate the message, the values and the essence of their product through the various channels, in order to attract new buyers and increase sales. In the case of the food and beverage industry, the marketing plan must include a detailed strategy that focuses on the end-use customers, the consumers. It is essential to know what flavours they like, what sensations they are looking ...